Top of The News
by Thom Forbes
Hans Riegel, who with his brother transformed a company founded at their father's kitchen sink in Germany in 1920 into a global brand after World War II, is being remembered … Read the whole story
RETAIL
by Sarah Mahoney
The world's largest retailer is vowing to have its loudest fourth quarter ever, with Walmart promising investors that its marketing share of voice will … Read the whole story
AUTOMOTIVE
by Karl Greenberg
In the ad, enunciating the "inspire, provoke and push" ethos, viewers get a tour through the company's other facilities including those for design, crash … Read the whole story
RESEARCH
by Tanya Gazdik
Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5% in the second quarter of 2013 and 2.8% on a year-over-year … Read the whole story
BEVERAGES
by Karlene Lukovitz
The brand began holding seminars, themed on its "Truth in Vodka" positioning, among the community's some 1,000 social clubs, offering education about vodka truths … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Land Rover this week rolls out its next adventure-focused campaign for the 2014 Range Rover Sport. The effort, called "Race the Sun," follows on … Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
Carlos Saavedra, director of culture marketing at PepsiCo Beverages America and a featured speaker at the 2013 ANA Multicultural Marketing & Diversity Conference, Nov. … Read the whole story