Top of The News
by Thom Forbes
We can add another notch to the "Joel Ewanick Disaster Timeline" that Business Insider put together in July 2012 after General Motors "ousted" its short-tenured global marketing chief over what … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The effort, "Unexpect Everything," touts the 2014 Corolla with some 300 pieces of unique content on a Tumblr page, UnexpectEverything.com, and support via digital … Read the whole story
RETAIL
by Sarah Mahoney
As flailing Washington, D.C. insiders raced to reopen the government and avoid default (along with the economic doomsday many predicted might follow), retailers had … Read the whole story
ELECTRONICS
by Aaron Baar
For the promotion, every touchdown Johnson scores for the remainder of the season will be rewarded with a 65-inch flat-screen TV given to a … Read the whole story
FOOD AND BEVERAGES
by Karlene Lukovitz
H.J. Heinz remained at the top of the food-company results, with an index score of 87 (although that was down 2% from its score … Read the whole story
RESEARCH
by Karl Greenberg
When it comes to the way affluents say they prefer to buy, 55% of them prefer online. Of those, 44% prefer using a computer, … Read the whole story
RESEARCH
by Tanya Gazdik
The key to the marketer's success is to focus on the needs of the customer and the benefits that can be delivered, according to … Read the whole story
COMMENTARY
by
Let's talk about Vines. Not the sub-Twizzler variety of licorice candy sold in bulk at warehouse stores - although they too are delicious, in … Read the whole story
COMMENTARY
by Craig Macdonald
Companies seeking new data monetization revenue opportunities by leveraging their data with customers need to understand the value of enterprise data, how best to … Read the whole story