Top of The News
by Thom Forbes
A firestorm of fresh complaints on Lululemon's Facebook page and website about the quality of its new pants, with added digs at its customer service, hit the online headlines over … Read the whole story
RETAIL
by Sarah Mahoney
In its ongoing effort to shed its mall-dusty image, Zales is rolling out new Millennial-loving "Let Love Shine" campaign. Dialog-free spots, powered by tunes … Read the whole story
ENTERTAINMENT
by Aaron Baar
In a new branded series, "Date Night Fails," the company cast Vine celebrities to act out scenarios that demonstrate how cinema experiences can't be … Read the whole story
APPAREL
by Karl Greenberg
The New York-based company, with global operations in Sweden, is getting the word out in the U.S. with a campaign comprising out-of-home, print, digital, … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Auto sales in October gained compared to the month last year, but there is at least one event that tempers those numbers: Mother Nature's … Read the whole story
SPIRITS
by Karlene Lukovitz
All show Liotta in exotic locations shot in Buenos Aires, Argentina - a train station, a busy intersection, a boxing match, a rustic bar … Read the whole story
-
by Wayne Friedman
In three years, about half of all media campaigns are expected to be multiscreen campaigns. Multiscreen is defined as two or more screens -- … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Joe, are you not aware that Time Inc.'s legacy, and till now Pearlstine's, has been to maintain an impervious firewall separating business and editorial … Read the whole story
COMMENTARY
by Michael Caccavale
I swear that in each point of our Monday morning quarterback session, there was a marketing lesson/reminder making its way to the surface. So … Read the whole story