Marketing Daily
Monday, November 4, 2013
  • Hot Bands, Young Hunks: Zales Targets Gen Y Romantics

    In its ongoing effort to shed its mall-dusty image, Zales is rolling out new Millennial-loving "Let Love Shine" campaign. Dialog-free spots, powered by tunes … Read the whole story

  • Regal Taps Vine Stars To Sell Big Screen

    In a new branded series, "Date Night Fails," the company cast Vine celebrities to act out scenarios that demonstrate how cinema experiences can't be … Read the whole story

  • RevolutionWear Frigo Effort Touts Hi-Tech Underwear

    The New York-based company, with global operations in Sweden, is getting the word out in the U.S. with a campaign comprising out-of-home, print, digital, … Read the whole story

  • October More Treat Than Trick For Autos

    Auto sales in October gained compared to the month last year, but there is at least one event that tempers those numbers: Mother Nature's … Read the whole story

  • Ray Liotta's Attitude Says Enough For 1800 Tequila

    All show Liotta in exotic locations shot in Buenos Aires, Argentina - a train station, a busy intersection, a boxing match, a rustic bar … Read the whole story

  • Half Of All Ad Campaigns Will Be Multiscreen By 2016

    In three years, about half of all media campaigns are expected to be multiscreen campaigns. Multiscreen is defined as two or more screens -- … Read the whole story

  • An Open Letter To Time Inc. CEO Joe Ripp

    Joe, are you not aware that Time Inc.'s legacy, and till now Pearlstine's, has been to maintain an impervious firewall separating business and editorial … Read the whole story

  • Getting The Most Out Of Your Monday Morning Quarterback

    I swear that in each point of our Monday morning quarterback session, there was a marketing lesson/reminder making its way to the surface. So … Read the whole story