Top of The News
by Thom Forbes
In yet another settlement with the federal government over charges of unlawful marketing of prescription drugs, Johnson & Johnson and the Department of Justice announced a $2.2 billion deal yesterday … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Progressive has adopted a strategy unlike any other in the insurance industry, treating its ad creative like a television network, led by its hit … Read the whole story
RETAIL
by Sarah Mahoney
CMOs at the country's leading retailers are expecting a so-so holiday, reports a new survey from BDO. Describing the results as cautious realism, Doug … Read the whole story
TOURISM
by Karl Greenberg
The effort centers on interactive kiosks that use gesture technology to immerse users in coral reefs and on mountains, where they can use hand … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Chrysler, LLC's Dodge brand, is back with more ads featuring Ron Burgundy, the feckless reporter played by Will Ferrell in "The Anchorman." Two of … Read the whole story
PACKAGED GOODS
by Aaron Baar
Following up on a 2010 effort, the company relaunched its "Anti-Irritation Campaign," a social media effort that looked to identify the daily problems and … Read the whole story
by Erik Sass
Red Bull Media House, the energy drink maker's video production outfit, announced that it is partnering with Outside Television to create 45 hours of … Read the whole story
COMMENTARY
by John Lee
Great B2B social is not an accident; it's the result of an intentional, strategic framework that Is both scalable and accountable. But don't confuse … Read the whole story
COMMENTARY
by Jeremy Geiger
Location-based targeting and data-driven marketing are creating new possibilities for retailers and brands via online-to-offline (O2O) marketing. O2O, which is growing at 19% per … Read the whole story