Marketing Daily
Tuesday, November 5, 2013
  • Progressive Strives To Keep 'Flo' Fresh

    Progressive has adopted a strategy unlike any other in the insurance industry, treating its ad creative like a television network, led by its hit … Read the whole story

  • BDO: CMOs Predict Tepid Holiday; Hot Tech

    CMOs at the country's leading retailers are expecting a so-so holiday, reports a new survey from BDO. Describing the results as cautious realism, Doug … Read the whole story

  • Kiosks Campaign Touts The Wonders Of The Philippines

    The effort centers on interactive kiosks that use gesture technology to immerse users in coral reefs and on mountains, where they can use hand … Read the whole story

  • Burgundy Is Back - For Whole Dodge Lineup

    Chrysler, LLC's Dodge brand, is back with more ads featuring Ron Burgundy, the feckless reporter played by Will Ferrell in "The Anchorman." Two of … Read the whole story

  • Edge Solves Guys' Biggest Irritations

    Following up on a 2010 effort, the company relaunched its "Anti-Irritation Campaign," a social media effort that looked to identify the daily problems and … Read the whole story

  • Outside TV Gets Original Content From Red Bull

    Red Bull Media House, the energy drink maker's video production outfit, announced that it is partnering with Outside Television to create 45 hours of … Read the whole story

  • 4 Ways Elite Social Brands Separate Themselves From The Pack In B2B

    Great B2B social is not an accident; it's the result of an intentional, strategic framework that Is both scalable and accountable. But don't confuse … Read the whole story

  • Drive Holiday Revenue, Shopper Engagement With Online-to-Offline Marketing

    Location-based targeting and data-driven marketing are creating new possibilities for retailers and brands via online-to-offline (O2O) marketing. O2O, which is growing at 19% per … Read the whole story