Top of The News
by Thom Forbes
Remember 1994? "Forrest Gump" and the "The Lion King" and were raking in the big bucks at the box office, VHS tapes were state-of-the-art digital entertainment, the Mosaic browser was … Read the whole story
BEVERAGES
by Karlene Lukovitz
The concept of the campaign, developed by Vitro, is to highlight Wild Turkey's own "untamed spirit" in the context of the stories of five … Read the whole story
CONFERENCE
by Karl Greenberg
Steve Rubel, EVP of global strategy and insights at Edelman, took a balanced view of how aggressively marketers should execute in the native space, … Read the whole story
RESEARCH
by Tanya Gazdik
Celebrity and athlete endorsements carry less weight than marketers may think, according to a global study from The Boston Consulting Group, which finds that … Read the whole story
CONFERENCE
by Karl Greenberg
At an Ad:Tech panel on Wednesday, Daphne Kwon, CEO of social-video outreach solution Expo, and Ken Madden, EVP and head of Digital for WPP … Read the whole story
RETAIL
by Sarah Mahoney
Certainly, e-commerce is a huge factor. But it's not that simple, and Steve Noble, a principal in McKinsey's Minneapolis office and co-author of the … Read the whole story
by Laurie Sullivan
Analysts expect Twitter's stock to price above $23 per share when the company goes public Thursday, but the real question becomes how the company … Read the whole story
COMMENTARY
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This new 60-second commercial reintroduces the born-again Jeep Cherokee with the tagline "Built free." And just as in the movie "Born Free" with Elsa … Read the whole story
COMMENTARY
by Tania Tuttle
The obstacles that big beer faces are not exclusive and live across multiple categories. In a time when value systems, authenticity and two-way relationships … Read the whole story
COMMENTARY
by Len Stein
Well-crafted videos can do something for your business that nothing else can -- replicate face-to-face interaction with you, your services, and brand. And in … Read the whole story