Top of The News
by Thom Forbes
In a classic understatement, PepsiCo CEO Indra Nooyi declared yesterday that "India is a country with huge potential" while revealing that the company would be investing about $5.5 billion in … Read the whole story
CONFERENCE
by Karl Greenberg
Giant global brands are getting big payoffs from small social media plays on platforms like Twitter, Vine and Facebook. At a digital media conference … Read the whole story
Q & A
by Sarah Mahoney
As powerful as digital publishing exec Jeff Rohrs believes content marketing and social media can be, he kept noticing something odd: Lots of great … Read the whole story
PETS
by Tanya Gazdik
Merck Animal Health is launching a global awareness campaign to support pet diabetes month. "A Healthy Pet = A Happy Family" highlights that just … Read the whole story
ENTERTAINMENT
by Aaron Baar
Roku is encouraging people to not forget the most important person on their holiday gift lists -- themselves -- in the brand's first video … Read the whole story
BEVERAGES
by Karlene Lukovitz
Following its success with an ad campaign featuring some of the athletes participating in the 2012 Summer Olympics, MilkPEP (the Milk Processor Education Program) … Read the whole story
RESEARCH
by Karl Greenberg
"Moving away from complexity and toward simplicity is something that all marketers strive for," Will Margiloff, IgnitionOne CEO, said. "This report further highlights the … Read the whole story
by Mark Walsh
Ramping up for the holiday season, Flipboard on Monday rolled out a new "shopping" section featuring magazine-style catalogs across multiple categories and from sellers … Read the whole story
COMMENTARY
by Donna Tuths
As multichannel marketing opportunities continue to expand, digital decoupling provides a way to maintain marketing operations while stretching company budgets and reaching customers in … Read the whole story