Giant global brands are getting big payoffs from small social media plays on platforms like Twitter, Vine and Facebook. At a digital media conference … Read the whole story

As powerful as digital publishing exec Jeff Rohrs believes content marketing and social media can be, he kept noticing something odd: Lots of great … Read the whole story

Merck Animal Health is launching a global awareness campaign to support pet diabetes month. "A Healthy Pet = A Happy Family" highlights that just … Read the whole story

Roku is encouraging people to not forget the most important person on their holiday gift lists -- themselves -- in the brand's first video … Read the whole story

Following its success with an ad campaign featuring some of the athletes participating in the 2012 Summer Olympics, MilkPEP (the Milk Processor Education Program) … Read the whole story

"Moving away from complexity and toward simplicity is something that all marketers strive for," Will Margiloff, IgnitionOne CEO, said. "This report further highlights the … Read the whole story

Ramping up for the holiday season, Flipboard on Monday rolled out a new "shopping" section featuring magazine-style catalogs across multiple categories and from sellers … Read the whole story