Marketing Daily
Tuesday, November 12, 2013
  • Social Media: Big ROI For Big Companies

    Giant global brands are getting big payoffs from small social media plays on platforms like Twitter, Vine and Facebook. At a digital media conference … Read the whole story

  • Brands Missing Out On Audience Development

    As powerful as digital publishing exec Jeff Rohrs believes content marketing and social media can be, he kept noticing something odd: Lots of great … Read the whole story

  • Merck Launches Pet Diabetes Campaign

    Merck Animal Health is launching a global awareness campaign to support pet diabetes month. "A Healthy Pet = A Happy Family" highlights that just … Read the whole story

  • Roku Sells Self-Gifting

    Roku is encouraging people to not forget the most important person on their holiday gift lists -- themselves -- in the brand's first video … Read the whole story

  • Chocolate Milk In New Olympics Campaign

    Following its success with an ad campaign featuring some of the athletes participating in the 2012 Summer Olympics, MilkPEP (the Milk Processor Education Program) … Read the whole story

  • Where Digital Investments Are Going And The Barriers

    "Moving away from complexity and toward simplicity is something that all marketers strive for," Will Margiloff, IgnitionOne CEO, said. "This report further highlights the … Read the whole story

  • Flipboard Broadens Shopping In Time For Holidays

    Ramping up for the holiday season, Flipboard on Monday rolled out a new "shopping" section featuring magazine-style catalogs across multiple categories and from sellers … Read the whole story

  • Digital Decoupling: A Capability Multiplier In The Marketing Equation

    As multichannel marketing opportunities continue to expand, digital decoupling provides a way to maintain marketing operations while stretching company budgets and reaching customers in … Read the whole story