Top of The News
by Thom Forbes
An arbitrator yesterday ordered Starbucks to pay nearly $2.8 billion to Mondelez - the snack and confectionary company that was spun off from Kraft Foods last year - for yanking … Read the whole story
FOOD
by Karlene Lukovitz
The integrated campaign targets both the general and Hispanic markets. Its goals include partnering with the up-and-coming Hispanic/crossover music group to further engage and … Read the whole story
RETAIL
by Sarah Mahoney
The new spots star "30 Rock"'s Jack McBrayer, who brings his own goofy charm to Christmas shopping, finding something for everyone on his list … Read the whole story
MEDIA
by Aaron Baar
"What we're trying to do is articulate what was understood but not said," Scot Safon, chief marketing officer at the Weather Channel, tells "Marketing … Read the whole story
CAUSE-RELATED
by Tanya Gazdik
PepsiCo, United Airlines, Carnival and Walt Disney Co. are just a few of the dozens of companies who are collectively donating millions of dollars … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Kia Motors is bringing a version of Kia Soul to compete against the Nissan Leaf. The company says the all-electric Soul will hit the … Read the whole story
RETAIL
by Sarah Mahoney
That news comes just as Target announces that it, too, will open its doors at 8 p.m. on Thanksgiving Day, joining Walmart, Kohl's, JCPenney … Read the whole story
COMMENTARY
by Dan Morris
Of all the major changes Facebook has made, none is more important than the introduction of Custom Audiences targeting, which enables online marketers to … Read the whole story