Marketing Daily
Wednesday, November 13, 2013
  • Honey Bunches Of Oats Creates Music Video, Sweeps

    The integrated campaign targets both the general and Hispanic markets. Its goals include partnering with the up-and-coming Hispanic/crossover music group to further engage and … Read the whole story

  • Barnes & Noble Brandishing Nook GlowLight

    The new spots star "30 Rock"'s Jack McBrayer, who brings his own goofy charm to Christmas shopping, finding something for everyone on his list … Read the whole story

  • The Weather Channel Articulates Its Passion

    "What we're trying to do is articulate what was understood but not said," Scot Safon, chief marketing officer at the Weather Channel, tells "Marketing … Read the whole story

  • Companies Unite in Aiding Typhoon Victims

    PepsiCo, United Airlines, Carnival and Walt Disney Co. are just a few of the dozens of companies who are collectively donating millions of dollars … Read the whole story

  • More Electricity In U.S. Autos; Consumers Still Wary

    Kia Motors is bringing a version of Kia Soul to compete against the Nissan Leaf. The company says the all-electric Soul will hit the … Read the whole story

  • Gen Y Warms Up To The 'New' Black Friday

    That news comes just as Target announces that it, too, will open its doors at 8 p.m. on Thanksgiving Day, joining Walmart, Kohl's, JCPenney … Read the whole story

  • How To Get Started With Facebook Custom Audiences

    Of all the major changes Facebook has made, none is more important than the introduction of Custom Audiences targeting, which enables online marketers to … Read the whole story