Marketing Daily
Thursday, November 14, 2013
  • Movie Trailers Help Drive Social Heat For Subway

    The trailers, and videos combining clips and Subway promos, are among many elements in the campaign, which is timed to support Subway's current limited-time … Read the whole story

  • Obama's Last Keg-Stand: Thank You, Colorado

    These "Bro-surance" ads first surfaced three weeks ago, under the auspices of The Colorado Consumer Health Inititative and ProgressNow Colorado to bring attention to … Read the whole story

  • Hyundai Takes Total Value Honors For First Time

    The rise of Hyundai in the U.S. is still one of the more impressive feats -- from a company that in the '90's had … Read the whole story

  • Erwin Ephron Tribute

    A memorial celebrating the life of Erwin Ephron will be held at 5:30 p.m. on Dec. 5 at Simulmedia's offices at 670 Broadway, New … Read the whole story

  • Sharper Marketing Boosts Macy's Results

    Thanks to stepped-up marketing, Macy's is heading into the holiday season with a bang, posting third quarter results that have observers cheering. The retailer … Read the whole story

  • Think IT's Approach To Big Data Will Solve For Marketing Accountability? Think Again

    Big Data may promise a new era of data-driven, ultra-effective marketing, but amazing, transformative answers won't just come floating down the data stream for … Read the whole story

  • Wearable Device Makers Look For Killer App

    A smartwatch's success depends to some extent on affordability, but affordability depends on mass desire, which depends to some extent on the product's affordability. … Read the whole story

  • British Airways Offers Vacation Choices

    British Airways is launching a campaign with a creative way for travelers to choose their own adventure and experience an authentic version of Europe's … Read the whole story