"No other dog show has offered this interactive capability so we're expecting a lot of buzz and a tremendous response," P&G's Jason Taylor tells … Read the whole story

Data for data's sake is garbage. That was a major point presenters made at the ANA's Real-Time Marketing Conference. Everyone has a lot of … Read the whole story

"We wanted to reach her at the moment when we're most relevant," Dawn Dzedzy, Lucy's director of marketing, tells "Marketing Daily." "We don't have … Read the whole story

"Given the early success of Chromecast, you would expect additional retail partners to surface which in turn will help more consumers discover the device. … Read the whole story

The winners were chosen through a contest in which residents of Argentina, Chile, Colombia, Costa Rica and Mexico could enter by sharing, on the … Read the whole story

American Eagle Outfitters' app was cited for successfully integrating their loyalty program and social media properties, while providing user-friendly browsing and checkout. The only … Read the whole story

Coke's scope is global, but that requires a one-stop real-time resource for marketers in every market. "We have to evolve the way we are … Read the whole story

With tech giants like Google and Amazon nipping at their Christian Louboutin high heels, fashion brands need to step up their technology game. Yet … Read the whole story