Top of The News
by Thom Forbes
Perhaps it was a surprise she was not quite counting on: Beyonce the Artist has been overshadowed by Beyonce Knowles the Marketing Genius since she released her new audio-video opus … Read the whole story
BEVERAGES
by Karlene Lukovitz
"Baby&Me," a 1:16-minute reprise produced by creative agency BETC, features people of all descriptions and ages dancing with baby versions of themselves, viewed in … Read the whole story
RETAIL
by Sarah Mahoney
Merchants decided to pull out all the stops in a social media campaign that involves local luminaries, cops and any number of mobile elves. … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Spokesperson Matt King says, "It's about getting the right products to the right customers at the right time." After Keith Wandell came on as … Read the whole story
RESEARCH
by Aaron Baar
According to GfK's Brand Benchmark study, members of Generation X placed a high value on pragmatic solutions, seeking out products that help them get … Read the whole story
PETS
by Tanya Gazdik
The Bissell Pet Foundation awarded more than $635,000 to 90 animal welfare organizations in 2013. Consumers can do even more to support homeless pets … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"We worked closely with the development team at EA to provide them with engineering data for the new Mustang, several months before we showed … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
See you sometime next year. Yeah, I'm checking out -- not because of the approaching holidays or accrued vacation days or seasonal affective disorder. … Read the whole story
COMMENTARY
by Jeff Zwelling
This was the year in which business-to-consumer marketers became cheerleaders for attribution, but 2014 will see this game move to the business-to-business arena. B2B … Read the whole story