Top of The News
by Thom Forbes
Hollywood talent agency William Morris Endeavor and its private equity partner Silver Lake will announce as early as today a $2.3-billion deal to acquire sports marketing and media agency IMG … Read the whole story
RETAIL
by Sarah Mahoney
Its digital team pulled the site together in just a few weeks, focusing on the overlap between the top-trending items on Target.com and those … Read the whole story
FOOD AND BEVERAGES
by Karlene Lukovitz
In awareness terms, 2013's #2 and #3 stories were the short-lived absence and subsequent revival of iconic Hostess Twinkies, and New York City's ban … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Scott Tobin, head of Lincoln product development, spoke about the brand at an International Motor Press Association lunch on Tuesday. His challenges are great: … Read the whole story
RETAIL
by Sarah Mahoney
With time running out on all but the most determined procrastinators, a new survey from the National Retail Federation reports that shoppers are counting … Read the whole story
BEVERAGES
by Tanya Gazdik
Stella Artois is conducting an online and mobile campaign dubbed "The Gift" which tests the altruistic nature of participants. The beer company began sending … Read the whole story
TELECOM
by Aaron Baar
A new video produced by the cable company shows Cruz, looking like an extra from "Tron" in an illuminated outfit, catching glow in the … Read the whole story
COMMENTARY
by Robert Passikoff, Op-Ed Contributor
Here are 14 critical trends to help marketers re-create their own futures in 2014 -- as well as break old habits, embrace new methods … Read the whole story
COMMENTARY
by Teresa Liu
Companies today need to consider where they should strategically invest in building meaningful brand propositions, determine the optimal number of brands required to deliver … Read the whole story