Top of The News
Fiat is buying the 41.46% of Chrysler it did not already own from the Voluntary Employee Beneficiary Association (VEBA) affiliated with the United Auto Workers union for $3.65 billion in … Read the whole story
RETAIL"The luxury brands were a little bit slower to move into omnichannel, but there has been a huge recognition of its importance lately. Stores … Read the whole story
AUTOMOTIVEAuto vet Richard Beattie, chief marketing and sales officer at Kawasaki Motors Corp. U.S.A., talks to "Marketing Daily" about plans to invest big in … Read the whole story
RESEARCHFrom a consumer's perspective, this thing called a "corporate brand" very probably evokes images of austere, glass-faced buildings in industrial parks or, if it's … Read the whole story
RESEARCHCustomers who've had a great customer experience elsewhere will bring the same level of expectations to other companies. Brands that deliver a personalized customer … Read the whole story
To celebrate New Year's Eve, Clear Channel Outdoor and the Associated Press are joining forces for a nationwide, digital-out-of-home campaign that will bring images … Read the whole story
- COMMENTARY
It was the Sunday before Cyber Monday -- a day in which Amazon shipped 27 million packages. Like any good marketer, Bezos leveraged his … Read the whole story
- COMMENTARY
The "Internet of Things" shifts to "Internet of Me" as we continue to personalize. With the Internet of Things, the general idea is that … Read the whole story
