Top of The News
by Thom Forbes
Fiat is buying the 41.46% of Chrysler it did not already own from the Voluntary Employee Beneficiary Association (VEBA) affiliated with the United Auto Workers union for $3.65 billion in … Read the whole story
RETAIL
by Sarah Mahoney
"The luxury brands were a little bit slower to move into omnichannel, but there has been a huge recognition of its importance lately. Stores … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Auto vet Richard Beattie, chief marketing and sales officer at Kawasaki Motors Corp. U.S.A., talks to "Marketing Daily" about plans to invest big in … Read the whole story
RESEARCH
by Karl Greenberg
From a consumer's perspective, this thing called a "corporate brand" very probably evokes images of austere, glass-faced buildings in industrial parks or, if it's … Read the whole story
RESEARCH
by Tanya Gazdik
Customers who've had a great customer experience elsewhere will bring the same level of expectations to other companies. Brands that deliver a personalized customer … Read the whole story
by Erik Sass
To celebrate New Year's Eve, Clear Channel Outdoor and the Associated Press are joining forces for a nationwide, digital-out-of-home campaign that will bring images … Read the whole story
COMMENTARY
by Michael Caccavale
It was the Sunday before Cyber Monday -- a day in which Amazon shipped 27 million packages. Like any good marketer, Bezos leveraged his … Read the whole story
COMMENTARY
by TJ Person
The "Internet of Things" shifts to "Internet of Me" as we continue to personalize. With the Internet of Things, the general idea is that … Read the whole story