Top of The News
by Thom Forbes
T-Mobile, the No. 4 mobile carrier that has given new life and meaning to the old Avis adage of "we try harder," fired another round yesterday - particularly at favorite … Read the whole story
SUPER BOWL
by Karl Greenberg
A lot of brands will take to Manhattan streets next month, and assuming no one on N.J. Gov. Chris Christie's staff decides to be … Read the whole story
RETAIL
by Sarah Mahoney
Mark Larson, KPMG's global head of retail, says part of the sea change is that stores -- well, physical stores, anyway -- are feeling … Read the whole story
AWARDS
by Karlene Lukovitz
Winners are based on their Ace Scores, which reflect the interplay between an ad's measured "persuasion" (comprised of likeability, information, attention, change, relevance and … Read the whole story
AUTOMOTIVE
by Karl Greenberg
In the process of arguing that there are, in fact, things to be optimistic about such as new technology, the effort also manages to … Read the whole story
PACKAGED GOODS
by Tanya Gazdik
Just in time for the January diet season, Atkins Nutritionals is launching a new campaign starring English entertainer Sharon Osbourne.The year-long campaign for the … Read the whole story
by Laurie Sullivan
Marketers spent 12% more on search ads in Q4 2013 compared with the prior year -- but the big news for the quarter is … Read the whole story
COMMENTARY
by
The singing mom who opens this (new) Old Spice commercial is so grotesquely invasive and overbearing that she spies on her adolescent son from … Read the whole story
COMMENTARY
by Aaron Shapiro
This is a tale of two companies. One lets you watch things, and the other lets you see things. Both are uniquely positioned -- … Read the whole story