Top of The News
by Thom Forbes
"The New York Times" headline this morning sums up the continuing globalization of the alcoholic-beverage industry as neatly and powerfully as a Jim Beam in a double shot glass at … Read the whole story
RESEARCH
by Karl Greenberg
The IAB's "Digital Influence on Auto Intenders" study finds that 21% of in-car shoppers respond to digital outreach versus 12% of everyone else. And … Read the whole story
RETAIL
by Sarah Mahoney
Despite its intense omnichannel marketing efforts, including its digital "Shop Your Way" efforts, customers kept their distance, and parent Sears Holdings has warned investors … Read the whole story
ELECTRONICS
by Aaron Baar
The effort, from agency Wieden + Kennedy, launched during the Golden Globe awards on Sunday night with a 90-second television commercial. The spot uses … Read the whole story
RESEARCH
by Karlene Lukovitz
Amazon had an average 2013 Buzz score of 30.6. Ford won 2013's #2 ranking with a score of 29.5 (Ford was #6 in 2012). … Read the whole story
AUTOMOTIVE
by Karl Greenberg
At the North American International Auto Show in Detroit, the Chrysler CEO said questions about where headquarters will be are irrelevant. "I spend lots … Read the whole story
RETAIL
by Tanya Gazdik
Simmons Bedding Company is partnering with Dr. Andrew Weil to launch the ComforPedic iQ mattress. The campaign, launching this spring, will include Dr. Weil … Read the whole story
COMMENTARY
by Kathleen Stockham
Hear that? That somber, deep reverberation as the clock strikes midnight? Birds scatter away, leaves scuttle across the pavement and anyone with a TV, … Read the whole story
COMMENTARY
by Kathleen Stockham
Hear that? That somber, deep reverberation as the clock strikes midnight? Birds scatter away, leaves scuttle across the pavement and anyone with a TV, … Read the whole story
COMMENTARY
by Theresa Trevor
No marketer, brand manager, marketing automation professional or even an advocacy marketing exec would look you in the eye and tell you that they've … Read the whole story