Top of The News
by Thom Forbes
"What will you do with Watson?" is the question at the end of an upbeat new video touting IBM's $1 billion investment in the development and commercialization of its supercomputer … Read the whole story
FOOD
by Karlene Lukovitz
Butterfinger is going to the Super Bowl to grab America's attention for its first product launch in five years, and the largest launch in … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"I love racing," says Smithfield CEO Larry Pope, who grew up in Daytona Beach, Fla. and used to go to races at the track. … Read the whole story
RETAIL
by Tanya Gazdik
Planet Fitness is launching a campaign that continues to focus on the company's "No Gymtimidation" approach to working out. Four national TV spots created … Read the whole story
RESEARCH
by Sarah Mahoney
While Gen Y's relationship with brands has long been known to be unlike their parents', a new study reveals just how different they really … Read the whole story
APPAREL
by Karl Greenberg
Timex is launching a multimillion-dollar campaign, focusing on its heritage with a spotlight on its classic-style watches. It isn't bringing back its famous tag, … Read the whole story
COMMENTARY
by
Chris Christie has in the past famously criticized Snooki and the other stars of "Jersey Shore" for reflecting badly on the state. But who'd … Read the whole story
COMMENTARY
by Eric Weisberg
CES 2014 laid a few golden eggs that just might transform your brand and get it the attention it deserves. All you need to … Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
Craig Dubitsky says his personal mission in life is to elevate the everyday, to see the invisible and make it real. It's a lofty … Read the whole story