Top of The News
by Thom Forbes
Most grammarians urge that the exclamation point be used sparingly, if at all. But when it comes to the Steinbrenner clan's stewardship of the New York Yankee's brand, it has … Read the whole story
APPAREL
by Sarah Mahoney
The effort, from BETC Paris, also includes a print and outdoor component, shot by Jacob Sutton. It shows men and women towering "above the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The Washington Auto Show is unique. It is the only international auto show that is as much for policymakers as consumers and manufacturers. Thus, … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Denny's is marking its 60th anniversary with a new TV campaign, new menu offerings and updated in-store merchandising that build on its existing "America's … Read the whole story
RESEARCH
by Tanya Gazdik
Global advertising spending rose in the third quarter of 2013 year-over-year, according to Nielsen's quarterly Global AdView Pulse report. TV continues to be the … Read the whole story
by Wayne Friedman
Using the promotional lure of NBC's Sochi Winter Olympics, Comcast is offering free access to Xfinity-branded WiFi hotspots to hype the digital video brand. Read the whole story
COMMENTARY
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Intuit -- isn't that the company that supplies software for migratory Arctic peoples? Or am I thinking of Intel? Wrong again? Anyway, you must … Read the whole story
COMMENTARY
by Floren Robinson Pressman, Jonas Sjoquist
Today's customers expect companies to adapt to their needs, proactively seek them out with relevant offerings, and make the effort to build a trust-based … Read the whole story
COMMENTARY
by Adam Hanft
So here we are again, at the beginning of a new year, a moment when predictions for 2014 - reach epidemic proportions. There's nothing … Read the whole story