Top of The News
by Thom Forbes
"Was that Bob Dylan?" asked those who were old enough to know. "Who's that?" asked most everybody else. And so it was that another rolling stone from the Sixties settled … Read the whole story
RESEARCH
by Karlene Lukovitz
Brand Keys' annual Customer Loyalty Engagement Index again confirms that overall dynamic - plus a dramatic upsurge specifically in consumers' "emotional" (as opposed to … Read the whole story
SUPER BOWL
by Sarah Mahoney
"But on the whole, the ads were underwhelming," Kat Gordon, founder of the 3% Conference, tells "Marketing Daily." "I felt like there was a … Read the whole story
AUTOMOTIVE
by Karl Greenberg
This year, the company is using observations about the weird breeding habits of obsessed pet owners to make a point about its redesigned A3 … Read the whole story
TOURISM
by Tanya Gazdik
The North Lake Tahoe tourism group is urging vacationers to leave their gadgets behind and let their feet succumb to gravity. The campaign, which … Read the whole story
RETAIL
by Aaron Baar
"Technology is the center of everybody's lives. Your mobile device is your remote control for your life," Jennifer Warren, chief marketing officer for RadioShack, … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
I picked up the phone and it was Al Jazeera, seeking my opinion on Super Bowl ads. "Gotta put you on hold," I said. … Read the whole story
COMMENTARY
by Kristi Chester
It's interesting to see how different people handle the discussion of money when it comes to designing their marketing collateral or a new Web … Read the whole story