Top of The News
by Thom Forbes
Indian movie icon Amitabh Bachchan, a one-time "brand ambassador" for Pepsi Cola after gaining fame as the "angry young man" of Bollywood in the 1970s, is in the headlines in … Read the whole story
FOOD
by Karlene Lukovitz
The winning 30-second spot -- showing a young boy tricking a neighbor into surrendering his Doritos by using a homemade "time machine" -- was … Read the whole story
RETAIL
by Sarah Mahoney
Hit by its massive data breach at the height of the Christmas selling season, Target may be the most obvious example. But it's not … Read the whole story
TELECOM
by Aaron Baar
Via the new app, dedicated digital site and video booths at events around the country, the telecommunications company is encouraging people to upload videos … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Did automakers get their money's worth? On the surface, you'd probably say, "Sure, the ones in ad pods up to and including Bruno Mars' … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Forget the debate over which quarter of the Super Bowl is the best bet for most effective marketing reach. Esurance is touting the deal … Read the whole story
AUTOMOTIVE
by Karl Greenberg
January is traditionally the slowest auto sales month of the year. Add a polar vortex or two, or three, plus a wan stock market, … Read the whole story
RETAIL
by Sarah Mahoney
Between sites solely devoted to organizing user reviews (like Yelp) or brands themselves incorporating consumer opinions into their models, consumers are so informed that … Read the whole story
COMMENTARY
by Joel Weinberger
Typically, Super Bowl ads are evaluated by the reactions of critics, by how many people like them, and/or whether or not they go viral. … Read the whole story
COMMENTARY
by David Márquez-Clemente, Laura Moser
What boggles the mind is to see so many brands and retailers rely on strategies that didn't consider the way people shop. Why be … Read the whole story