Top of The News
by Thom Forbes
CVS Caremark yesterday announced a tobacco cessation program of its own, saying it will stop selling tobacco products in its 7,600 outlets by Oct. 1, which will result in a … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The campaign, launching this week, involves an interactive "ignition" button on Thrillist sites scaled to desktop, and mobile, plus an app. The content centers … Read the whole story
TECHNOLOGY
by Aaron Baar
"In the past, we had focused on ... what I would call 'their worst day,'" Tony Wells, chief marketing officer of ADT, tells "Marketing … Read the whole story
SPORTS
by Karlene Lukovitz
They were given the option of saying they didn't know. Fully 48% of respondents chose the "I don't know" option -- perhaps indicating generally … Read the whole story
RESEARCH
by Tanya Gazdik
In travel, expectations have grown 15%; brands have only grown 6%. In financial services, expectations grew 18%; brands only grew 4%. "Those are awfully … Read the whole story
RETAIL
by Sarah Mahoney
Retailers are looking for any V-day leverage they can find. Rite Aid, for example, is running a $19.99 special on red roses, as well … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Mike Accavitti, SVP of automotive operations at the Torrance, Calif.-based American Honda, talks to "Marketing Daily" about why Honda needs to hammer the safety … Read the whole story
COMMENTARY
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The Super Bowl opened with a lavishly fur-coated Joe Namath (in a world full of PETA) screwing up the coin toss. That act proved … Read the whole story
COMMENTARY
by Drew Kerr
Sorry, Weather Channel. We are wasting perfectly good Roman mythological names on winter storms when times call for crass commercial exploitation instead. Read the whole story
COMMENTARY
by Mike Molnar
Do you feel your digital campaigns are more about reach and fall short of delivering the engaging impact that you want to deliver and … Read the whole story