Top of The News
by Thom Forbes
CEO John Legere's take no prisoners approach to boosting T-Mobile's market share ran into a fierce firefight in recent days with a small but fanatical faction of his own army … Read the whole story
APPAREL
by Sarah Mahoney
"Insulated and non-insulated jackets, shells and fleece, base layers, handwear, headwear, and winter boots, experienced strong sales across much of the country in 2013," … Read the whole story
BEVERAGES
by Tanya Gazdik
Budweiser is teasing its sponsorship of the World Cup with a 10-second short. The campaign, from lead creative agency Anomaly, is entitled "Rise as … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Says Matt Davis, head of Fiat brand product marketing, "we choose tracks that we know will be fun and challenging for our drivers, where … Read the whole story
FOOD
by Aaron Baar
"It's really all about informing Americans, especially those who are active, about the benefits of protein," Greg Yahn, vice president of marketing for Oberto … Read the whole story
SPORTS
by Karl Greenberg
Adidas' golf unit, Carlsbad, Calif.-based TaylorMade, is launching a campaign in which four pro golfers are "Speed Police" marionettes rolling around courses in a … Read the whole story
RESTAURANTS
by Karlene Lukovitz
In addition to promoting McDonald's' coffee and breakfast menu, the new campaign seeks to reinforce the message that McDonald's offers "balanced meals, quality coffee … Read the whole story
COMMENTARY
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Appointment binge-watching? That would seem to be a contradiction in terms, but it absolutely describes what happened last weekend, when Netflix unleashed all 13 … Read the whole story
COMMENTARY
by Michael Baer
As the world changes ever faster, and the challenge of connecting dozens of disparate pieces increases, it's never been more important to be an … Read the whole story