Marketing Daily
Friday, February 21, 2014
  • Liberty Mutual Creates On-The-Fly Olympics Ad

    "To execute a brand new broadcast ad inspired by real-time feedback from Twitter, produce it in less than a week and have it air … Read the whole story

  • Hispanic Consumers Are Social Media Catalysts

    The study, based on about four months of data on social media use garnered from 42 million users and nearly 70 million shares, found … Read the whole story

  • Kraft In Push To Simpler, 'Real' Ingredients

    "For more and more people, the foods they eat and how they are made is a reflection of their values. Freshly made and simple … Read the whole story

  • Simians Rise, Humans Falter In New 'Apes' Web Site

    The Web site showcases the two societies of the 2026 time-period where the film takes place. It uses a device-neutral, split-screen interface, which allows … Read the whole story

  • Converse Targets Creative Spirits With CONS Project

    "While all three of our lines target these creative spirits and are the brand's epicenter, it's especially true for CONS, which is our modern … Read the whole story

  • Consumers Socking Away Tax Refunds

    Retailers hoping to get a bit of a bump from people burning through their tax refunds may have to be patient: A new survey … Read the whole story

  • WhatsApp Buy Is Brilliant Or Crazy, Probably

    Facebook's hugely expensive acquisition of WhatsApp is inspired. And risky. And probably necessary. Probably, though, is a terrifying word. As in that statement from … Read the whole story