Marketing Daily
Wednesday, February 26, 2014

Top of The News

Michelle Obama Proposes School Junk Food Marketing Ban
by Thom Forbes

New rules proposed by the USDA and White House would restrict the marketing of unhealthy foods and beverages in schools during the school day, effectively removing the logos of sugary … Read the whole story

  • BEVERAGES
    Budweiser Aims To Make Opening Day National Holiday
    by Tanya Gazdik

    "While many would probably appreciate the day off to celebrate the start of baseball season, we understand that a true 'federal holiday' may not … Read the whole story

  • PACKAGED GOODS
    Marketers Increase Coupons, But Redemption Down
    by Karl Greenberg

    Coupon use is down, but still strong. And the growth area is non-food. According to NCH Marketing's 2013 Year-End Topline Coupon Facts report, the … Read the whole story

  • SPIRITS
    Jack Daniel's' $2.3M Campaign Touts 'Sinatra Select'
    by Karlene Lukovitz

    The legendary singer was a huge Jack Daniel's fan - sipping it on stage, as well as in private. One story has it that … Read the whole story

  • TELECOM
    TV, Broadband, Wireless Firms Get Poor Service Marks
    by Aaron Baar

    All of those people complaining about their cable, Internet and wireless providers are not alone. TV and Internet service providers lead the list of … Read the whole story

  • AUTOMOTIVE
    Ram Rocks Hispanic Market With Juanes
    by Karl Greenberg

    The new spot features Juanes' new single, "La Luz," from his new album "Loco De Amor." Via Dallas-based Richards/Lerma agency, it shows Juanes performing … Read the whole story

  • COMMENTARY
    Ubiquity Of Data Changes Everything
    by Niraj Pant

    It's about ever-present data that can be generated from almost any action and analyzed by just about anyone to yield insights that go far … Read the whole story

  • COMMENTARY
    Nudging Consumers To Eat Healthier
    by Tony DiFilippo

    It's not news that there's a health crisis in America. According to the Food Research Action Center, 67% of U.S. adults are overweight, and … Read the whole story

  • VisitBritain Launches Global Tourism Blitz
    by Larissa Faw

    The campaign puts an emphasis on sites outside of London, which has a strong tourism base. Tennis, anyone? Rainey Kelly Campbell Roalfe/Y&R developed the … Read the whole story