Top of The News
by Thom Forbes
The Muppets have come a long way from their humble origins as lovable kiddie characters who couldn't help but find themselves in teachable moments on public television. Now, they are … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The automaker, like most, has boosted spend against the growing Hispanic market in recent years. Japanese auto brands have dominated the Hispanic market in … Read the whole story
RESEARCH
by Karlene Lukovitz
Among large companies, the top five all showed growth across all three metrics: Hershey Company, Lorillard, Mondelez International, Campbell Soup Company and Procter & … Read the whole story
RETAIL
by Sarah Mahoney
Still, some 55% of American adults intend to celebrate the day somehow, reports the NRF. While more than 80% say they intend to wear … Read the whole story
ENTERTAINMENT
by Aaron Baar
"What's remarkable about [Netflix and Pandora] is that they've made it into the top 100 brands that we measure [in a relatively short time]," … Read the whole story
HOSPITALITY
by Tanya Gazdik
Loews Hotels is partnering with Italian automaker Fiat to offer chauffeured services to hotel guests at select locations. "First and foremost, we wanted to … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The automotive category still spends big on TV, so it's no surprise they were dominant in a just-released compendium of TV advertising effectiveness. When … Read the whole story
COMMENTARY
by
It's deliciously fitting that Matthew Weiner, the exacting creator of "Mad Men," chose designer Milton Glaser to create the promotional poster for the AMC … Read the whole story
COMMENTARY
by Laura Patterson
Just back from the Intelligent Content Conference, where I was among technical writers, content managers, content operations personnel, and information developers. Shockingly, I didn't … Read the whole story