Top of The News
by Thom Forbes
Diageo's Guinness brand yesterday joined Sam Adams and Heineken in withdrawing sponsorship of St. Patrick's Day parades in New York and Boston because of organizers' bans on LGBT groups displaying … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Emily Cropper, Goodyear marketing manager, tells "Marketing Daily," "We have had blimps for almost 90 years and ... the new blimp and design shows … Read the whole story
RESEARCH
by Sarah Mahoney
"They are looking for something a little different than their parents," Glenn Humble, Adroit's director of marketing, tells "Marketing Daily." "They use different criteria." … Read the whole story
FOOD
by Karlene Lukovitz
Dannon is making the announcement at Friday's PHA summit in Washington, D.C. First Lady Michelle Obama, honorary chairwoman of PHA, which works with the … Read the whole story
ENTERTAINMENT
by Aaron Baar
"What we found [when asking about the game franchise] is that gamers saw it as a good game, but not as a top-tier game," … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"We're using humor to challenge the consumer's complacency with their own banking relationship," David Clifton, Huntington Bank chief customer and marketing officer, tells "Marketing … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Mazda has a solid reputation in racing, particularly with its MX-5 Miata sports car and its Mazdaspeed performance sub-brand. And it has one of … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Not only is FunnyorDie a media company that sells advertising against socially generated page views, it is a production company/studio that makes comedies for … Read the whole story