Top of The News
by Thom Forbes
Soda sales continued to hit the skids in the U.S., according to data released yesterday by "Beverage Digest," with overall sales declining 3% last year, and leading no-cal brands with … Read the whole story
SPORTS
by Karl Greenberg
The partnership will launch on opening day at Fenway Park, April 4, when Sapient's logo will debut on the stadium's "Green Monster." The bigger … Read the whole story
RETAIL
by Sarah Mahoney
Kohl's has been noticeably stepping up its designer name game. Tahari is its fifth DesigNation designer, and past partners have included Narciso Rodriguez, Derek … Read the whole story
BEVERAGES
by Tanya Gazdik
What if you went to a play and found out you were the star? Heineken believes that everyone has a legendary side waiting to … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Jack Randall, Univision SVP of business development, says Ford and Toyota spend the most in Spanish language ads, followed by Chevy, Honda, Nissan. "They … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Many restaurant brands need to market their loyalty programs more clearly in order to drive greater awareness and participation, strengthen connections with consumers and … Read the whole story
by Larissa Faw
Four new TV spots and a raft of online and social components are featured in the new campaign. Tierney handled the development of the … Read the whole story