Top of The News
by Thom Forbes
Samsung may be learning a lesson this week that most of us observed by watching Mr. Smith a long time ago: What flies in Hollywood doesn't having any relation to … Read the whole story
RESEARCH
by Tanya Gazdik
"Budweiser has become particularly good at telling emotionally charged stories that are relevant to a broad audience," Peter Daboll, Ace Metrix CEO, tells "Marketing … Read the whole story
CONFERENCE
by Karl Greenberg
Internally, marketers are focusing on data acquisition, testing and optimization, and flexible and agile marketing processes. Externally, the top priorities are customer acquisition, personalized … Read the whole story
FOOD
by Karlene Lukovitz
All elements of the campaign are keyed to the concept of couples enjoying simple pleasures during "date nights," and conveying that Breyers Gelato Indulgences … Read the whole story
RETAIL
by Sarah Mahoney
The show is hosted by Jeannie "How do I look?" Mai. It highlights fashions from many of Macy's exclusive collections, challenging 16 up-and-coming stylists … Read the whole story
by Mark Walsh
Announcing user metrics for March on Thursday, Pandora reported mixed results as it seeks to fend off challenges from Apple's iTunes Radio and newer … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
One result is to make marketers chief product insight officers, since product has to adjust to what consumers expect from product technology, and that … Read the whole story
COMMENTARY
by Michael Fernandez
Delta Airlines' new loyalty program is the right move. Read the whole story