Top of The News
by Thom Forbes
Consumers who are consciously coupled to a competing product - be it an Apple iPhone 5s or an rival Android - might be excused if they think about drawing up … Read the whole story
TELECOM
by Aaron Baar
"We're always looking for relevant ways to connect with our customers and we wanted to take our brand position as a rebel in the … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The brand is backing the product with a campaign using the SAM acronym as a springboard for humorous, suggestive ads where SAM, because of … Read the whole story
PETS
by Tanya Gazdik
"This ... drives awareness of the new product and the need to take care of your dog's teeth the same way you do your … Read the whole story
RESTAURANTS
by Karlene Lukovitz
As of April 4, Taco Bell, which said in February that it would launch its new breakfast menu on March 27, had reached its … Read the whole story
PACKAGED GOODS
by Tanya Gazdik
It might seem like an obvious creative direction, but a TV spot breaking for Thompson's Water Seal is the first time the home improvement … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The automaker says the effort will include TV spots based on the videos. There will be additional videos that speak more directly to the … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
It is spring, when a man's fancies turn to media and marketing. Tra la. So much to be fascinated about. So let's start by … Read the whole story