Top of The News
by Thom Forbes
As part of an ongoing trend for pharmaceutical companies to get back to their knitting, Novartis and GlaxoSmithKline "agreed to trade more than $20 billion worth of assets on Tuesday … Read the whole story
FOOD
by Karlene Lukovitz
Doritos is asking consumers to try all three flavors and vote for their favorite on a Bold Flavor Experiment site, using promotional codes supplied … Read the whole story
PACKAGED GOODS
by Aaron Baar
Brand representatives will offer beauty and grooming services and the chance to take a professional profile photo. LinkedIn career specialists will also be on … Read the whole story
PETS
by Tanya Gazdik
St. Louis-based Nestle Purina Pet Care is building on the feline phenomenon already popular in Europe and Asia to open what it is calling … Read the whole story
PACKAGED GOODS
by Nina Lentini
The campaign includes traditional media, social media, ecommerce, and media planning. It is a step-change in the Cetaphil's marketing efforts, which have historically relied … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"We want to educate early adopters that not all banking apps are the same," Brian Jensen, FirstBank's senior vice president of marketing, tells "Marketing … Read the whole story