Top of The News
by Thom Forbes
Burger King is testing an old maxim, "If at first you succeed in going viral, try really, really, really hard to do so again." Read the whole story
RESEARCH
by Aaron Baar
Women age 18 or older represent a larger portion of the video game-playing population than teenage boys (36% vs. 17%), and casual and social … Read the whole story
RETAIL
by Sarah Mahoney
A new study from Deloitte Digital finds that stores are pouring their money into m-commerce sites that don't appeal to shoppers. And consumers are … Read the whole story
FOOD
by Karlene Lukovitz
Hot cereals are a much smaller category (about $1.4 billion in 2013), but they fared considerably better, realizing an 8.5% retail sales gain between … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Legendary Major League Baseball manager Joe Torre stars in a campaign for accounting firm CohnReznick LLP. The multimillion-dollar advertising campaign is themed "Game Changer." Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Sometimes, due to boastfulness or inattention or just plain guilelessness, the truth just slips out. Such as when Chad Gallagher, director of mobile at … Read the whole story
by Larissa Faw
Connecticut-based Adams & Knight created the advertising campaign in partnership with tourism and travel agency MMGY Global. Media buying and planning is being handled … Read the whole story