Marketing Daily
Monday, May 5, 2014
  • Bauer Drives Chrysler 200 In Fox's '24: Live Another Day'

    Chrysler will do in-show integration; media exclusivity in key episodes; season-long placement of the redesigned 2015 Chrysler 200 and customized digital content and experiences. … Read the whole story

  • Connectivity Driving CE Purchases

    Household penetration rates of Internet-connected devices such as Internet-enabled televisions, Blu-ray players, tablets, smartphones and portable wireless speakers are projected to grow this year, … Read the whole story

  • Lauder's Clinique Debuts Smart Moisturizer

    Lauder, on strong third-quarter results buoyed by especially good fragrance and skincare sales, says it will introduce Clinique Smart Custom-Repair Serum in July, a … Read the whole story

  • Nissan Does Tried-And-True Switcheroo For Altima

    Last weekend, Nissan launched a new campaign, "Ride of Your Life," at ChooseNissan.com, leading into Nissan's model year-end national sales event. The effort, which … Read the whole story

  • Bud Light Partners With Keep America Beautiful

    Bud Light is partnering with Keep America Beautiful to launch a program that will engage consumers nationwide in community projects. The "Do Good. Have … Read the whole story

  • Name Brands? Consumers Like 'Em Less Than Ever

    Deloitte has just released its latest peek into America's pantry, and what it finds should terrify national advertisers. Private-label brands, which gained such big … Read the whole story

  • Red Carpet, White House And Journalism Blues

    In the annual ritual of news organizations hosting celebrities and government officials for a let-your-hair-down evening of entertainment and self-importance, it was super fun … Read the whole story

  • Verizon's Data Use Crosses Boundary

    Are mobile devices - which feel like extensions of ourselves in a way personal computers never have - the final frontier of digital privacy? Read the whole story