Marketing Daily
Tuesday, May 6, 2014
  • BMW, Lexus Lead In Luxury Auto Consideration

    YouGov BrandIndex says Mercedes-Benz, which has consistently ranked among the top three luxury car brands in overall brand health this year, hasn't gotten commensurate … Read the whole story

  • Sony Launching Branded 'Experiences'

    "Instead of a static wall of TVs showing the same content, consumers will be empowered to demo TVs with the type of content they … Read the whole story

  • Video Series Triples Rold Gold's Facebook Fans

    The series, "House of Gold," is a reality-TV spoof that features the adventures of the "Gold sisters" - three Pretzel Thins who made a … Read the whole story

  • Bowlmor AMF Launches Campaign To Tout Its AMF Centers

    Bowling isn't exactly an extreme sport; it's not sexy, doesn't involve bungie cords, BMX bikes, skateboards, or various aerial acrobatics. It's the sport of … Read the whole story

  • Purina Enlists Jordana Brewster For 'Paw It Forward'

    Nestle Purina has signed actress Jordana Brewster to help launch its "Paw It Forward" program in conjunction with National Pet Month. The pet care … Read the whole story

  • 'Total Market' For U.S. Transition

    What is the risk of changing the way we approach the ethnic market when this change is being pushed by financial issues? It is … Read the whole story