Marketing Daily
Tuesday, May 13, 2014
  • Nielsen Says TV Still Leading In Viewership, Ad Spend

    And while it's on the rise, video viewing on a multimedia device accounts for only an hour and 12 minutes per month, per Nielsen's … Read the whole story

  • M-Commerce To Be Majority Of E-Commerce By '18

    Devices are driving online sales, with consumers' myriad "mobile moments" a key factor. "These consumers are accessing the Web more than ever, in more … Read the whole story

  • Brazil Touts Brazil Ahead Of FIFA World Cup

    With about a month to go before the soccer Godzilla lumbers out of the Atlantic and onto Ipanema under the gaze of Christ the … Read the whole story

  • Pepcid Partners With Ted Allen, Eater.com

    Pepcid has enlisted the help of culinary expert Ted Allen and Eater.com to host the Pepcid Tastemasters Series. Eater.com, an online publication which focuses … Read the whole story

  • Honeywell Humanizes The Future

    In a new television commercial that began running this week, actor John Slattery sits alone in an apartment, declaring "The future is voice control." … Read the whole story

  • Subway Campaign Focuses On Fresh Bread

    Subway is running a campaign that spotlights that it bakes its own bread in-store each day, as well as its recent decision to remove … Read the whole story

  • Christy Turlington, Ed Burns Snuggle In Eternity Effort

    Look closer: Who's smooching supermodel Christy Turlington in the new Calvin Klein Eternity ads? Turlington is returning to the brand for its new campaign, … Read the whole story

  • The Necessary Death Of The CPM

    With the digital media industry expected to grow to $50 billion this year, fraud is leeching the digital advertising ecosystem of billions of dollars … Read the whole story