Marketing Daily
Wednesday, May 14, 2014
  • Loctite Super Glue Sticks With Fun In New Campaign

    Henkel Corp.'s Loctite is going with an emotional pitch around the idea that glue can fulfill you. Or at least make you dance. And … Read the whole story

  • San Diego Zoo Touts Tiger Trail

    The San Diego Zoo Safari Park is touting its new Tiger Trail exhibit in a multimedia campaign. The spots feature one of the Sumatran … Read the whole story

  • Birchbox Takes Beauty Message To TV

    With its latest expansion efforts, including opening a physical store, acquiring a European beauty site and closing an additional $60 million in venture funding, … Read the whole story

  • Frigidaire Innovations Give Families More Time

    "We know families are busier than ever and time is at a premium," Eloise Hale, vice president of corporate communications, tells "Marketing Daily" about … Read the whole story

  • Automakers Ramping Up Geo-Located Ads

    If any retail category should go heavy on geo-fenced mobile ads it is the auto category. Dealerships tend to be clustered in the same … Read the whole story

  • Fast Casuals' Growth Streak Continues

    Fast-casual restaurants saw impressive 11% sales growth in 2013, with the five fastest-growing chains logging growth of more than 40%, according to the new … Read the whole story

  • Pizza Hut Teams With Blake Shelton On BBQ Pizzas

    To promote the line, select Pizza Huts in high-traffic areas of the country (including L.A., Las Vegas and Nashville) will feature life-size cutouts of … Read the whole story

  • Episode 705: Exegesis On A Nipple -- Or, Dreaming Of Meat

    Jeez, Weiner!! One minute, Betty said she was "checking the Sterno," NOT the sternum. But the next thing we know, we're down one nipple! Read the whole story

  • Attn CEO: Be The Keeper Of The Brand

    You need to think of your brand as a Patek Philippe watch: You never actually own it. Your job is to appreciate its value, … Read the whole story