AUTOMOTIVE
by Karl Greenberg
The ads feature Brazilian supermodel and World Cup spokesperson Adriana Lima, whom Kia used in its Super Bowl spot two years ago to launch … Read the whole story
FOOD
by Aaron Baar
"Last spring, we made the decision to remove pop-tops from our canned pasta," Chef Boyardee representative Dan Skinner tells "Marketing Daily." "We soon learned … Read the whole story
APPAREL
by Sarah Mahoney
Pants are sold in four fits -- Vintage Skinny, Vintage Slim, Vintage Straight and Vintage Boot, as well as a variety of washes. Even … Read the whole story
ELECTRONICS
by Aaron Baar
To remain connected, Clarion has launched "Clarion Builds," a real-time marketing program chronicling the restoration of classic cars. Through social and traditional media, the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Nissan is also about to show the 2015 version of either the Titan or the Frontier mid-size pickup. They aren't saying which. However, the … Read the whole story
COMMENTARY
by Carl Rogers
Attention spans are shorter - "Second Screen" is, in fact, the first way of viewing nowadays. That may divide people's focus, but it does … Read the whole story
by Larissa Faw
Working with its agency, Doner, the online car shopping site, taps the original "Bo" and "Luke" to show today's consumer how new tools in … Read the whole story