FINANCIAL SERVICES"It's going to be our biggest digital and social program and activation ever," Kevin Burke, global chief marketing officer for Visa, tells "Marketing Daily." … Read the whole story
APPAREL"Dockers is an iconic, confident brand," says Steve Red, president and chief creative officer of Red Tettemer O'Connell + Partners, the Philadelphia-based agency that … Read the whole story
BEVERAGESCoca-Cola Freestyle fountain dispensers will offer consumers who have the Freestyle app on their mobile phones the ability to scan a QR code on … Read the whole story
PACKAGED GOODSA niche brand, Duke Cannon Supply Co., is a Chicago concern started by a former PepsiCo marketer, which sells male grooming products for "hard-working … Read the whole story
RETAILIt's featuring a "Balloon Dog" leather handbag designed by the American artist at select locations throughout the country. While H&M has long partnered with … Read the whole story
AIRLINES"The idea is really meant to focus on fans that have moved away to another part of the country because of life's unexpected journeys," … Read the whole story
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Are you ready for some futbol? (Or, as they say in Brazil, futebol?) Or, mere minutes ahead of the 2014 World Cup kickoff, are … Read the whole story
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Soccer, futbol, whatever, will be the number one sport in the U.S. before 2040, since Hispanics alone will be over 50% of the population … Read the whole story
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My six-year-old daughter is a pistol. Every evening at bedtime she says to me, "So, Dad, tell me what you did today." She crosses … Read the whole story
The new campaign follows the brand's first national TV advertising campaign, centered on the "It's Your Town" concept. San Francisco agency MUH-TAY-ZIK | HOF-FER … Read the whole story
