FINANCIAL SERVICES
by Aaron Baar
"It's going to be our biggest digital and social program and activation ever," Kevin Burke, global chief marketing officer for Visa, tells "Marketing Daily." … Read the whole story
APPAREL
by Sarah Mahoney
"Dockers is an iconic, confident brand," says Steve Red, president and chief creative officer of Red Tettemer O'Connell + Partners, the Philadelphia-based agency that … Read the whole story
BEVERAGES
by Karlene Lukovitz
Coca-Cola Freestyle fountain dispensers will offer consumers who have the Freestyle app on their mobile phones the ability to scan a QR code on … Read the whole story
PACKAGED GOODS
by Karl Greenberg
A niche brand, Duke Cannon Supply Co., is a Chicago concern started by a former PepsiCo marketer, which sells male grooming products for "hard-working … Read the whole story
RETAIL
by Sarah Mahoney
It's featuring a "Balloon Dog" leather handbag designed by the American artist at select locations throughout the country. While H&M has long partnered with … Read the whole story
AIRLINES
by Aaron Baar
"The idea is really meant to focus on fans that have moved away to another part of the country because of life's unexpected journeys," … Read the whole story
COMMENTARY
by
Are you ready for some futbol? (Or, as they say in Brazil, futebol?) Or, mere minutes ahead of the 2014 World Cup kickoff, are … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
Soccer, futbol, whatever, will be the number one sport in the U.S. before 2040, since Hispanics alone will be over 50% of the population … Read the whole story
COMMENTARY
by West Herford
My six-year-old daughter is a pistol. Every evening at bedtime she says to me, "So, Dad, tell me what you did today." She crosses … Read the whole story
by Larissa Faw
The new campaign follows the brand's first national TV advertising campaign, centered on the "It's Your Town" concept. San Francisco agency MUH-TAY-ZIK | HOF-FER … Read the whole story