Marketing Daily
Wednesday, July 2, 2014
  • Audi Seeks Smart, Provocative; Finds FX's 'Tyrant,' 'Fargo'

    "The biggest task we have still in marketing is awareness," says Loren Angelo, director of marketing at the Herndon, Va.-based Audi of America. "We … Read the whole story

  • Denny's Offers Branded, Remixed Atari Games

    The games -- designed primarily to attract Gen X consumers with families, as opposed to the Millennial target of most fast-food and other brand … Read the whole story

  • AutoTrader Taps 'Overly Attached Girlfriend' In Push

    Jessica Stafford, senior director of consumer marketing at the Atlanta-based AutoTrader.com, tells "Marketing Daily" that "Your Car Your Way" is all about personalization in … Read the whole story

  • Newcastle Enlists Celebs for Independence Eve Effort

    Three celebrities - Elizabeth Hurley, Stephen Merchant and Zachary Quinto - are the stars of the latest campaign from Newcastle Brown Ale, which satirically … Read the whole story

  • Saks, SNL Team To Fight Cancer

    "With Saturday Night Live celebrating its 40th season, it felt natural to bring these [brands] together. We both have supported the cause in the … Read the whole story

  • Americans Hungry For Fourth Favorites

    The survey, conducted for the NRF by Prosper Insights & Analytics, also finds that 105 million patriotic souls intend to see fireworks or some … Read the whole story

  • Radical Marketing In A Post-Advertising World

    Our industry has already entered a post-advertising era of brand and product marketing. We are in its infancy and barely edging out across its … Read the whole story