Top of The News
by Thom Forbes
T-Mobile CEO John Legere reacted to charges by the feds yesterday that it has been taking up to 40% of hefty-but-bogus third-party texting charges - for "flirting tips, horoscope information … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"The biggest task we have still in marketing is awareness," says Loren Angelo, director of marketing at the Herndon, Va.-based Audi of America. "We … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The games -- designed primarily to attract Gen X consumers with families, as opposed to the Millennial target of most fast-food and other brand … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Jessica Stafford, senior director of consumer marketing at the Atlanta-based AutoTrader.com, tells "Marketing Daily" that "Your Car Your Way" is all about personalization in … Read the whole story
BEVERAGES
by Tanya Gazdik
Three celebrities - Elizabeth Hurley, Stephen Merchant and Zachary Quinto - are the stars of the latest campaign from Newcastle Brown Ale, which satirically … Read the whole story
RETAIL
by Aaron Baar
"With Saturday Night Live celebrating its 40th season, it felt natural to bring these [brands] together. We both have supported the cause in the … Read the whole story
RETAIL
by Sarah Mahoney
The survey, conducted for the NRF by Prosper Insights & Analytics, also finds that 105 million patriotic souls intend to see fireworks or some … Read the whole story
COMMENTARY
by Thom Kennon
Our industry has already entered a post-advertising era of brand and product marketing. We are in its infancy and barely edging out across its … Read the whole story