Top of The News
by Thom Forbes
As the world of marketing eases its way into the summer doldrums, we can always count on Comic-Cons to provide some action for our coverage. The one with more gimmicks … Read the whole story
EDUCATION
by Karl Greenberg
Rosetta Stone's new, integrated campaign is a big departure from anything the company has done before for at least one big reason: it's about … Read the whole story
BEVERAGES
by Aaron Baar
Nestle is always looking to help people make healthier choices," Matt Gorman, senior manager of innovation for Nestle, tells Marketing Daily. "As soda consumption … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Exit light, enter night, take my hand...off to never-never land. Yes, Scion is partnering with the Sandman, Metallica's guitarist, frontman Kirk Hammett -- a … Read the whole story
TRAVEL
by Tanya Gazdik
Travelers' use of personal electronic devices rose sharply with city-to-city travel experiencing the fastest increase, according to a study by DePaul University. The ability … Read the whole story
BEVERAGES
by Steve McClellan
Starcom has assisted with media planning and research duties in the U.S. since 2011. The U.S. review is the latest in a series of … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
The following is a transcription of a telephone call September 26, 2014 between William J. Baer, assistant attorney general, Antitrust Division, U.S. Department of … Read the whole story
COMMENTARY
by Mike Zell
The recent 2014 World Cup marketing mania highlighted the fact that brands are constantly seeking to understand the fluid cross-channel journey of their customer. … Read the whole story