Marketing Daily
Monday, July 21, 2014
  • Rosetta Stone Campaign Makes 'Small' The Big Story

    Rosetta Stone's new, integrated campaign is a big departure from anything the company has done before for at least one big reason: it's about … Read the whole story

  • Nestle Gets Exotic With Sparkling Water

    Nestle is always looking to help people make healthier choices," Matt Gorman, senior manager of innovation for Nestle, tells Marketing Daily. "As soda consumption … Read the whole story

  • Scion Spreads Fear With Kirk Hammett At Comic Con

    Exit light, enter night, take my to never-never land. Yes, Scion is partnering with the Sandman, Metallica's guitarist, frontman Kirk Hammett -- a … Read the whole story

  • Travelers Rely On Personal Electronic Devices

    Travelers' use of personal electronic devices rose sharply with city-to-city travel experiencing the fastest increase, according to a study by DePaul University. The ability … Read the whole story

  • A-B InBev Calls U.S. Media Agency Review

    Starcom has assisted with media planning and research duties in the U.S. since 2011. The U.S. review is the latest in a series of … Read the whole story

  • The Comcast Call: Part II

    The following is a transcription of a telephone call September 26, 2014 between William J. Baer, assistant attorney general, Antitrust Division, U.S. Department of … Read the whole story

  • Align Your Analytics Strategy With The Empowered Consumer

    The recent 2014 World Cup marketing mania highlighted the fact that brands are constantly seeking to understand the fluid cross-channel journey of their customer. … Read the whole story