June 3 - 6, 2024
Monday, July 21, 2014
Top of The News
As the world of marketing eases its way into the summer doldrums, we can always count on Comic-Cons to provide some action for our coverage. The one with more gimmicks … Read the whole story
EDUCATIONRosetta Stone's new, integrated campaign is a big departure from anything the company has done before for at least one big reason: it's about … Read the whole story
BEVERAGESNestle is always looking to help people make healthier choices," Matt Gorman, senior manager of innovation for Nestle, tells Marketing Daily. "As soda consumption … Read the whole story
AUTOMOTIVEExit light, enter night, take my hand...off to never-never land. Yes, Scion is partnering with the Sandman, Metallica's guitarist, frontman Kirk Hammett -- a … Read the whole story
TRAVELTravelers' use of personal electronic devices rose sharply with city-to-city travel experiencing the fastest increase, according to a study by DePaul University. The ability … Read the whole story
- BEVERAGES
Starcom has assisted with media planning and research duties in the U.S. since 2011. The U.S. review is the latest in a series of … Read the whole story
- COMMENTARY
The following is a transcription of a telephone call September 26, 2014 between William J. Baer, assistant attorney general, Antitrust Division, U.S. Department of … Read the whole story
- COMMENTARY
The recent 2014 World Cup marketing mania highlighted the fact that brands are constantly seeking to understand the fluid cross-channel journey of their customer. … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Katie Green - Little Saints, CMO
Jeannie Hannigan - Little Leaf Farms, Senior Brand Manager
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