Top of The News
by Thom Forbes
Will expense accounts go the way of three-martini lunches in corporate America? Uber and Airbnb, the poster startups of the sharing economy, both announced programs targeting business professionals
this week … Read the whole story
RETAIL
by Sarah Mahoney
As parents tiptoe toward the start of a new school year, it looks like they are rethinking their back-to-school strategies. Webrooming and online price … Read the whole story
RESTAURANTS
by Karlene Lukovitz
According to Hill Holliday VP director of experience design Jamie Scheu, this marks the first time that a paid advertiser has created an Xbox … Read the whole story
BEVERAGES
by Tanya Gazdik
Budweiser's 2014 "Made For Music" effort includes creative featuring Jay Z and Rihanna as well as a six-part series chronicling the brand's search for … Read the whole story
RESEARCH
by Karl Greenberg
The global average forecast is based on nation-by-nation weighted spend reported from ad agencies, media monitoring companies, analysts, Warc's own team and other industry … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Will American 20-something urbanites like the purist's machine? Copes, who came to the brand from a global marketing position at Harley-Davidson, talks to "Marketing … Read the whole story
COMMENTARY
by Joel Weinberger
The problem is that no matter how thoroughly the research is conducted, it often does not successfully predict consumer behavior. For example, political surveys … Read the whole story