Top of The News
by Thom Forbes
Dollar General yesterday threw an all-cash bid in the ring to acquire Family Dollar Stores that is $4-a-share higher that the $74.50-a-share offer from Dollar Tree that Family Dollar accepted … Read the whole story
RESEARCH
by Karlene Lukovitz
The top areas of projected media budget growth over the next year are social advertising and online video (71% of marketers project growth in … Read the whole story
ELECTRONICS
by Aaron Baar
Panasonic is creating a limited-edition comic book series about a group of superheroes (the "League of Valor" and their IT specialist Kevin Massing) that … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Hyundai's branded-content program around its exclusive sponsorship of TNT's new "Legends" TV show centers on "The Genesis," a nine-minute-long digital film, in whose production … Read the whole story
RETAIL
by Tanya Gazdik
The lifestyle brand UGG Australia is launching its first global brand campaign. Under the anthem "This is UGG," the creative seeks to express the … Read the whole story
RESEARCH
by Karl Greenberg
Forty-eight percent of marketers queried reported that they face challenges in personalizing each customer interaction, and 42% of marketers reported they face challenges with … Read the whole story
by Mark Walsh
Shopping in categories like jewelry and watches and apparel helped boost online retail spending 14% in July from a year ago, according to a … Read the whole story