Top of The News
by Thom Forbes
With the taxi industry set up as "the incumbent candidate," former Obama campaign architect and presidential adviser David Plouffe yesterday joined the four-year-old riding-sharing app company Uber as
senior vice … Read the whole story
BEVERAGES
by Karlene Lukovitz
McDonald's has been focusing on coffee as one strategic key to reinvigorating its sales growth, and views packaged coffee as a way to drive … Read the whole story
ELECTRONICS
by Aaron Baar
"National Cinema Media reaches consumers where they are already experiencing Sony 4K technology -- in the cinema," Alex Magin, vice president of marketing at … Read the whole story
BEVERAGES
by Tanya Gazdik
Brand Director Quinn Kilbury tells "Marketing Daily": "[Earlier] ads won a lot of awards, but now we kind of have to go on the … Read the whole story
RETAIL
by Sarah Mahoney
Powered by a healthy demand for tools and seasonal gardening products and a shift in its marketing strategy, the Home Depot reported sales and … Read the whole story
APPAREL
by Karl Greenberg
"One key objective was to leverage our heritage," CMO Dustin Cohn tells "Marketing Daily." "Many people don't realize Jockey has been around since 1876. … Read the whole story
PACKAGED GOODS
by Karl Greenberg
Chicago-based marketing research firm Mintel says nearly one-third (32%) of lip product users ages 18-24 are looking for intense lip colors, compared to less … Read the whole story