Top of The News
by Thom Forbes
A new study adds some lean muscle mass to the theory that a low-carb diet is more effective that a low-fat diet for losing weight and reducing the risk of … Read the whole story
RETAIL
by Sarah Mahoney
As the economic recovery breathes new life into luxury marketing, it's easy to overlook shifting demographics among poorer consumers. Yet "the dollar channel continues … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Hyundai is returning for its fourth year as NCAA college football sponsor with an integrated campaign touting the brand's car lineup. The campaign -- … Read the whole story
TECHNOLOGY
by Aaron Baar
"Fitbit has been around for the last seven, eight years. It's not an overnight success," Harry Wang, director of health and mobile research at … Read the whole story
RESTAURANTS
by Karlene Lukovitz
In the television spot launching on Labor Day, a young man tells his meal partner (they're eating at Subway) that he's currently doing "Crop … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Central to the effort, via TBWA\Chiat\Day and ESPN's shop CreativeWorks, are six 45-second videos about 11 former Heisman winners living in the fictive house, … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Aflac is kicking off the college football season with a TV spot, an online sweepstakes and a partnership with 1991 Heisman Trophy winner Desmond … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Verily, we live in a Golden Age of TV -- terrestrial, cable, streaming, telepathic, whatever. Unless you are devoted to the major networks, or … Read the whole story
COMMENTARY
by Reid Tatoris
When it comes to discussing tough or otherwise boring topics, consumers are intensely attracted to the entertainment that animals proffer. Read the whole story