Top of The News
by Thom Forbes
Heineken really knows how to spurn a suitor, telling the world in a statement yesterday that SABMiller's advances to acquire it recently were "nonactionable." It went on to state, "the … Read the whole story
BEVERAGES
by Tanya Gazdik
"We chose our launch markets based on market readiness and because they are important urban centers that would allow us to learn," Lucas Herscovici, … Read the whole story
MILITARY
by Karl Greenberg
Video assets include three spots as well as new video content, "Barrier Breakers," on AirForce.com, all carrying the message "Aim High ... Fly, Fight, … Read the whole story
RETAIL
by Sarah Mahoney
"In 2008, there were 17.5 million people participating in yoga. In 2013, that rose to 24 million," EVP Stephen Binkley tells "Marketing Daily," "with … Read the whole story
by Aaron Baar
"We have been in the past about communicating the technical aspects of our products," Stefanie Reichert, Sennheiser's director of marketing for the U.S., tells … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The effort, touting AAMCO's Total Car Care Service, takes an approach that might be analogous to the idea that if you can do brain … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
This is about some terrible TV commercials and one not-quite-as-bad commercial --- all starring Matthew McConaughey for the Lincoln MKC compact crossover. Every now … Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
From his days as Bill Gates' speech assistant to his present role as executive vice president and chief marketing officer, Chris Capossela has witnessed … Read the whole story
by Larissa Faw
The pet food company is using its fan base in its new advertising campaign that will showcase stories from "pet parents" on social media. … Read the whole story