Top of The News
by Thom Forbes
Starbucks used the occasion of International/National Coffee Day (get it together, folks) to launch its first national branding campaign yesterday, a mini-documentary that selects video footage shot
in 59 stores … Read the whole story
by Karl Greenberg
"They have a big influence on family purchase decisions," said Pinta's Joe Gutierrez, adding that 22% of Hispanic Millennials help with family finances versus … Read the whole story
RETAIL
by Sarah Mahoney
"Despite the surge in Facebook's ad revenues and marketing innovations like Twitter's new 'Buy' button, there is definitely a question mark over where and … Read the whole story
RESEARCH
by Aaron Baar
"They're not zealots in any way," Needle president and COO Scott Pulsipher tells "Marketing Daily." "They are, in fact savvy, in terms of technology … Read the whole story
BEVERAGES
by Tanya Gazdik
Dos Equis will bring an immersive one-of-a-kind virtual reality "Masquerade" experience to bars across the U.S. This virtual reality experience will allow fans to … Read the whole story
COMMENTARY
by Jaclyn Johnson
There is a lesson here, namely for retailers, brick and mortars and anyone else trying to drive foot traffic and people to their locations. … Read the whole story
COMMENTARY
by Yael Cosset
Cloud computing is already enabling some of the most powerful advances in retail and brand innovation, with infinite, global scale and near-real-time rates of … Read the whole story