Top of The News
by Thom Forbes
Three years after then-new CEO Meg Whitman reversed then-ousted CEO Leo Apotheker's plan to split Hewlett-Packard into two companies, the Silicon Valley stalwart intends to announce just such a
rending … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Tire maker BFGoodrich, known for racing and off-road tires, is going for the rock climbing Wrangler-driving crowd as well as light truck drivers everywhere, … Read the whole story
FOOD
by Karlene Lukovitz
Wendy's is promoting its new, limited-time barbequed pulled-pork menu items with a faux cause marketing campaign that includes PSA parody videos, a 24-hour "tweet-a-thon," … Read the whole story
RETAIL
by Sarah Mahoney
As retailers move into fourth-quarter marketing, there are early indications that there will be plenty of holiday cheer to go around. Deloitte is predicting … Read the whole story
ELECTRONICS
by Aaron Baar
Consumers will spend more ($33.76 billion) on consumer electronics this holiday season than they ever have before, according to the Consumer Electronics Association. Read the whole story
AUTOMOTIVE
by Karl Greenberg
Chrysler Group has made it a strategic point to try to put the Dodge division squarely in the muscle-car and performance camp. The Dodge … Read the whole story
COMMENTARY
by Amanda Slavin
For a brand, it is the worst possible thing to throw your name on something without a real intention behind it. The days of … Read the whole story
by Larissa Faw
Developed by Interpublic's agency Tierney, Philadelphia, the initiative transforms the majority of TD Bank's New York City storefronts into pop-up art galleries celebrating the … Read the whole story