Marketing Daily
Monday, October 6, 2014
  • BFGoodrich Kicks The Tires...Out Of A Plane

    Tire maker BFGoodrich, known for racing and off-road tires, is going for the rock climbing Wrangler-driving crowd as well as light truck drivers everywhere, … Read the whole story

  • Wendy's Runs Faux Cause Campaign For Pulled Pork

    Wendy's is promoting its new, limited-time barbequed pulled-pork menu items with a faux cause marketing campaign that includes PSA parody videos, a 24-hour "tweet-a-thon," … Read the whole story

  • Retail Holiday Spending To Rise 4%

    As retailers move into fourth-quarter marketing, there are early indications that there will be plenty of holiday cheer to go around. Deloitte is predicting … Read the whole story

  • CE Continues To Top Holiday Wish, Gift Lists

    Consumers will spend more ($33.76 billion) on consumer electronics this holiday season than they ever have before, according to the Consumer Electronics Association. Read the whole story

  • Dodge Brings Back Founding Brothers For Challenger

    Chrysler Group has made it a strategic point to try to put the Dodge division squarely in the muscle-car and performance camp. The Dodge … Read the whole story

  • Building An Engaged Audience

    For a brand, it is the worst possible thing to throw your name on something without a real intention behind it. The days of … Read the whole story

  • TD Bank Celebrates New York Trees And Artists

    Developed by Interpublic's agency Tierney, Philadelphia, the initiative transforms the majority of TD Bank's New York City storefronts into pop-up art galleries celebrating the … Read the whole story